Existential fear and the drive to donate: a terror management theory perspective on advertising appeals of nonprofits

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dc.contributor.authorWillson, Emily S. S.
dc.date.accessioned2020-01-09T22:12:26Z
dc.date.available2020-01-09T22:12:26Z
dc.date.issued2014
dc.identifier.citationWilson, E. S. S. (2014). Existential fear and the drive to donate: A terror management theory perspective on advertising appeals of nonprofits. Retrieved from ProQuest Digital Dissertations. (AAT-1592766)en_US
dc.identifier.urihttps://www.ulethbridge.ca/lib/ematerials/handle/123456789/2634
dc.language.isoenen_US
dc.publisherUniversity of Louisiana at Lafayetteen_US
dc.subjectDonation behavior
dc.subjectProsocial behavior
dc.subjectCharitable appeal
dc.subjectTerror management theory
dc.subject.lcshNonprofit organizations--Marketing
dc.subject.lcshNonprofit organizations--Economic aspects
dc.subject.lcshCharitable giving
dc.subject.lcshFund raising--Research
dc.subject.lcshConsumer behavior
dc.titleExistential fear and the drive to donate: a terror management theory perspective on advertising appeals of nonprofitsen_US
dc.typeThesisen_US

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